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The Day I Decided to Quit Doing Hair

The Day I Decided to Quit Doing Hair

The Day I Decided to Quit Doing Hair

I started attending “Bedside Baptist” church services via the Potters House with Bishop T.D. Jakes about 5 or more years ago. After working 14 hour days (9 at my day job and 4-6 hours at the salon) I needed Sundays to rest! I use to feel guilty about this – – and was judged by my church going family for not attending in-person church services. This judgement stopped when they too had to start online services due to the COVID-19 pandemic. These services have been a blessing to me, Thank you Bishop Jakes.  But, I digress… This is what I want to share:

 

Tracey Hardaway

This Sunday (November 15, 2020), Bishop Jakes’ message entitled “The Rain Maker”, reminded me of the day I decided to quit doing hair.

I had just opened my salon in 2006 and was trying to grow my clientele. Like many new beauty professionals, I had a couple of customers follow me from cosmetology school. That evening one of them had scheduled a shampoo, roller-set, and style. I was glad for the appointment and grateful that she decided to support me beyond the discounted services offered at the cosmetology school. She was my only appointment that evening and after working on her for 4 hours I had made $55. Before she paid me, I went into the bathroom, cried, and had a brief conversation with the Lord that went something like this…

 

“Lord, I have just worked all day and I came here to do hair and all I made was $55? I cannot continue like this. What am I going to do?”

That $100 tip, was the confirmation I needed to continue on – – in faith — what I knew I was called and anointed to do.

I drove home that night in tears. I knew – -without a doubt – – that through her $100 tip, God was showing me that He was my source and my supply and that I was not alone.

Not long after that, I found my niche.  Helping women dealing with hair loss with non-surgical hair restoration through weaves, wigs, and extensions in private, one-on-one appointments. 

I  went from servicing 1 client $55 appointments to 1 client $500 to $1000 appointments.

This was my rain from the small cloud.

After that breakdown – – I took a deep breath, cleaned up my face, walked back into the room and told her the price. In my mind, that was going to be my last day. I was done.

No matter how much I loved doing hair, $55 simply was not worth the time and sacrifice away from my family.

.

But, to my surprise, she paid me $155.

What she did not know is that her generous tip was “the small cloud” I needed to show me that my rain was coming.

My Rain

Helping women dealing with hairloss with non-surgical hair restoration through weaves, wigs, and extensions in private, one-on-one appointments. 

I  went from servicing 1 client $55 appointments to 1 client $500 to $1,000 appointments.

Are You Thinking About Quitting?

 

Perhaps you are worrying, struggling, wondering if you have what it takes, or maybe even waiting for a breakthrough in your business.

 

I encourage you to keep looking for your “small cloud” and when it comes, you will say, “That’s It”.   I am going to make it. I can do this.  I am gifted.  I am capable.  I am worthy.

 

Take a moment and listen to this sermon.  I know it will bless you.   Thank you Bishop Jakes!

 

Hey, 

I want to be your coach to help you find your niche and grow your business.  

How to Stand Out When You are Starting Out in the Beauty Industry

How to Stand Out When You are Starting Out in the Beauty Industry

Have you recently graduated from a school of cosmetology/beauty? Congratulations on having completed this phase of life and for having taken the first step towards establishing a career in the beauty industry.

A bright future as a Cosmetologist awaits you. Now it is up to you to make it happen. There aren’t any shortcuts. You must determine what you are going to with your degree? How are you going to share the knowledge and skills you learned? Where do you see yourself in the next five days, five weeks, five months, and 5 years?

The beauty industry very saturated. Many of the most popular YouTube beauty influencers do not have a professional license which makes standing out and being seen by potential customers challenging. It takes more than just skills. You need a clear focus. You must set reasonable goals, and make consistent efforts toward to get what you want.

There’s no magic formula for success, no code to crack the market mechanics, and no certain definition of success. You must decide what success means to you as a licensed Cosmetologist. What does a career in the beauty industry mean to you?
One thing I know for sure is that Cosmetology is a wonderful career choice. I have been a hairstylist specializing in weaves and extensions for over 14 years. I decided early in my career to specialize in non-surgical hair replacement. This decision allowed me to focus and navigate my career on my terms.

Knowing what you want for yourself is the first step. Read on to explore, what the future might hold for you, and what you need to make a lasting career in cosmetology.

The Future of Cosmetology

To help you decide how you want to start your career, you should know what the industry’s future will look like in the coming decade or so.

Careers in Cosmetology

According to the US Bureau of Labor Statistics, the future is bright. A 16% increase in the demand for cosmetologists is expected to occur in the next decade. Manicurists and pedicurists’ demand will increase by 19%. At the same time, the need for skin specialists will increase by 38%!
These increases are presumably caused by an increasing population, growth in the sense of individuality, and people trying to look younger. Awareness in personal hygiene is considered to be another factor.
It’s fair to say; the cosmetology business will be booming in the next ten years.

Careers in Cosmetology

Cosmetology is an umbrella term for several specializations. You need to decide what you’re most passionate about and pursue that diligently and passionately.

     Fashion Stylist

Paris Fashion Week and New York Fashion Week, anyone?  As a fashion stylist, you’ll have the freedom to create looks that people only dream of—playing with possibilities and a lot of guessing games.  If it goes well, congratulations, you’ve set the trend for the entire fashion industry.  You will work with a very tight-knit team of designers, makeup artists, hairstylists, nail artists, and models. So, everyone has a say in everything. Teamwork is of utmost importance.

  Hair Stylist

This is the Master Cosmetologist or “Jack of All Trades” when it comes to hair. They have studied every fiber of every strand of every type of hair there is.  Hairstylists can cut hair, style the hair to make it look longer or shorter than it is. Hair Stylist can even treat your hair to be stronger than it naturally is. While you can mostly find us in salons, highly skilled hairstylists are in high demand everywhere.

   Celebrity Stylist

Steering towards more of the media side of cosmetology, celebrity stylists have the best of both worlds. They build a good relationship with their celebrity clients. As a celebrity stylist, you will collaborate with styling teams to devise all types of looks for a various occasions and events.  From the red carpet to afterparties, celebrity stylists have many ways to show and display their talents.

These are just a few examples of the countless possibilities available in the beauty/cosmetology industry. I didn’t even get into Colorists, Creative Directors, and a slew of other career options.

Pick what you wish to and stick with it. There are no limits.

How to Stand Out in the Industry

You’ve decided what you want to do. You even know where you want to be in 5 years.

How do you get there? Can you get there before your estimated timeline?

Getting there before you’ve predicted is possible. But it is not easy. Trust me, I know. 

Opening my salon suite business fresh after getting my license, for example, wasn’t a walk in the park. The walk was more of a sprint, and the park was more of an obstacle course. Having zero clients and experience didn’t help.

But I did it and you can do it too.  You can read my story here.

How can you do it?  Well, here are a few tips.  You need: 

1.     A solid portfolio.

Done a few gigs before and participated in local competitions? Styled your friend for an event? Take photos. Write it down. Compile it. Share it on social media.

Start your portfolio with whatever you have. Be prepared with everything. Even if it’s not the world’s best box-dye or the manicure could have been a little better. Or that cut is not even. It’s okay. You need to start.

You need to show that you’re not a one-trick pony.

If you only add perfect pieces, your portfolio will be a blank page.  

 2.     Persistence.

Whether it’s to land your first gig or to be hired at a salon, persistence is vital. When I say that, I mean continually proving your worth.

You go to a salon to see if there’s a job opening? Talk to the manager, not the receptionist. Make sure the manager not only hears you but listens as well.  Direct message the artist that you are admiring on social media and ask to shadow, apprentice, assist, etc.  You may be surprised how willing they are to help. 

Learn to pitch yourself in a minute flat. Ask for an appointment. Make sure you leave an impression. A positive one, preferably. There’s a fine line between being positively persistent and annoyingly nagging. Tread carefully.

3.     To start networking immediately.

The cosmetology industry mostly relies on word of mouth, so you need to reach your ideal clients as much as possible and begin to create relationships.   Don’t forget to ask them to tell their friends about you and to send you selfies that show off your work.

With the internet and social media, the word is at your fingertips.  There are billions of people in the world and you only need to reach a fraction of this billion and show them what you have to offer.  They will become your ideal clients.  Speak to those people daily on social by communicating and sharing your pictures and a little bit about yourself.  This is essential to having an amazing a cosmetology career.    

4.    To Provide Great Customer Service.

Attitude is key.  You can be the hair stylists, colorists, make-up artists, weaver, braider, extension artist, etc., but if you have a bad attitude and lack customer service, you will fail in this business.   

Having a great attitude and providing great customer service are of the upmost importance in any business.  It is particularly important in the personal service industry.    

The industry needs specialists; but don’t forget to treat your customers well and they will treat you well in return.

Bottomline

The future of cosmetology is a lot brighter than what statistics have predicted. Cosmetology is growing as a field, and career options are increasing by the day. It’s up to you to decide what niche you wish to pursue and how determined you are to stand out from the crowd in what you choose to do.

Keep yourself motivated. Get inspiration from the world around you.  Don’t forget why you started this journey.

These are just some of the things I’ve done when I first started. You can do the same and be even bigger and better.

I wish much success!

Next Steps After Graduating Beauty or Cosmetology School

Hey,
Failure is not always a bad thing.

It is important to hire the expertise of a coach or mentor when starting out in a highly competitive industry. Not only will you move farther in your entrepreneurial journey but this will help you reach your goals faster.  This applies to the skincare, cosmetology, wig maker and other areas of the beauty industry.

The path to success is filled with continuous effort, failures (not a bad thing by the way), perseverance, and growth. When starting out without proper guidance or mentorship, you will experience disappointments, frustrations, etc.  This can be prevented with the right knowledge or education.

With proper coaching and mentorship, you can convert any of these new experiences into new concepts, ideas, and create new trends.  Therefore, helping you navigate your new career journey with a clear strategy for success.  A good coach can help you get clear about your goals so you can focus and create.

Before You Sign

before you signBefore You Sign on the Dotted Line

A simple google search will give you the pros and cons of renting a salon suite to operate your beauty business, so I won’t talk about that here. You have probably heard about and maybe even know someone who is renting a salon suite. But what you don’t know is exactly what YOU will need to open yours or even if this is something you want to do.

No worries – I got you.
In 2006, I opened my salon in a small office space that backed up to a janitorial closet, so I know some things about the salon suite rental business.

Listen, I know how secretive the beauty industry can be when it comes to sharing information. I faced this myself when I started – so trust me, I understand. It was this secrecy and lack of mentorship that motivated me to create my own business model and this secrecy is why I created this checklist. I want you to have as much information possible so that you can make an informed decision about leasing a salon suite.

Why is this important?

If you have ever bought or thought about buying a house or even renting an apartment, the first thing most agents ask is, “What is your budget?” Why do they want to know this? Because, they don’t want to show you something you cannot afford.

OR

Have you ever gone shopping for a wedding gown or tux or if you have watched the wedding shows, they ask you about your wedding, your fiance, even the venue, etc. But before they show you a dress they ask – What is your budget? Why – because, they don’t want to waste their time showing you something outside of your budget and you fall in love with it and then they show you a dress, or home, or apartment that is within your budget and you hate it. No one wants that. 

The same thing applies when it comes to salon suite rental. Just about every beauty professional has or have had the idea of owning their own salon. We have all of the design details worked out in our heads and can see the clients lined up around the block. I am all for that. But, before you take that tour of a luxurious salon suite. I have created this list to help you be aware of what you will be asked to sign before you take that tour and/or sign that lease.

As a 14 year salon suite owner myself and an owner of a salon suite business where I lease suites to beauty professionals, I have sat on both sides of the table. I created this checklist to help you navigate this journey.

This information may differ based on your state, so please contact your state’s governmental sites.  The lease agreement will contain several line items that you must review carefully before signing.   I recommend letting your attorney review the lease as well.

The list will most likely include:

Operation Guidelines

Location of Premises

Cost of Rent

Repair and Maintenance Cost

Required Licenses and Permits

Insurance Requirements

Alteration Clause

Liability Clause

Defaults Clause

Lease Renewal Policy

Utilities Clause.

Abandoned Property Clause

Building Access Clause

Lighting

Cleaning

Relocation Clause

Offensive Odors

Parking

Miscellaneous (attorney’s fees, notices, successors)

Cosmetology and/or Professional License(s).

Proof of Insurance

Proof of Insurance

Board Inspection Requirement

Much Success,

 

It Was Scary! But I did it anyway.

In 2006 (immediately after getting my cosmetology license) I opened my own salon suite business.  I did this before the salon suite chains like Sola Salons and Phenix salons suites became popular…I’ll tell you more about this later. I had no clientele, no experience, and very little money. Fast forward and I design beauty websites, conduct advanced cosmetology training and business workshops, rent salon suites, and provide plan of advice to beauty professionals.

If someone would have told me when I started my career that I would take my experience working over 30 years as an administrator the federal government, 20+ years knowledge as an entrepreneur and business owner, research, successes and failures and even “what the &$!#%” moments” experience a be a resource to help other beauty professionals – I would have said there is now way.  How can I do this while…

1.  Being a wife and mother of 2 young children.  

2.  Work a full-time job.

3.  Develop my skills by becoming a certified non-surgical hair replacement specialist and

4.  Run a service based business at the same time.

When I graduated from cosmetology school I knew that there were 3 things I needed to succeed.

 

Place – Resource – Network

 

 

1. Place – to do business

2. Resources – to get my business up and running

3. Network – of support to enhance my skills so that I could be the best stylist and business owner possible.